If you are asking yourself “Should I buy a business website?” here’s a few reasons which might answer your question.
1 – Save on Print
Businesses can spend thousands of pounds each year on creating and distributing brochures. Having a your information available to view online can save design, print and postage costs! Your clients will be able to find out about your business and your products and services instantly.
2 – Get More Clients
More and more people are using their mobiles and computers to access information and buy products online. More than 2.4 billion people use the internet each and every day, with around 90% of these people having bought something, or contacted a business regarding their services in the last year. So you may be missing out on sales.
3 – Add Value to Your Business
A professional website is actually a business asset. The perceived value of any business will be considerably lower in your potential customers’ eyes if you do not have a website. If networking or meeting with professionals be prepared to give a good explanation if you do not have a website!
5 – Show Your Portfolio
Show your potential customers exactly what you can do. Share stories of how you have helped current clients, and most important, get those testimonials online!
6 – Remember How Great You Are
Yes, you are awesome! Did you forget? By writing content to use on your website you will revisit things like who you are, what you do and what your goals are. Look at your original business plan, are you sticking to your goals or have you gone off track?
7 – Be a 24/7 Business
Your clients will be able to get information, buy products, book services 24 hours a day with a professional website.
8 – Communication
Updating blogs, promoting products and services; Your website allows you to communicate with your current and potential clients.
9 – Promotion & Marketing
One of the greatest things about the internet is that once you have your website, it is FREE to show your marketing material online! Share your web pages and blogs on your social media accounts to reach potential buyers.
10 – Cut Costs of Customer Service
A FAQs section or ticket system on your website can greatly reduce the costs of a customer service team.
11 – Professional Email Addresses
Joeblogs56479@gmail.com will not fill your clients with confidence, they want to know that they are dealing with a professional company. firstname.lastname@example.org email@example.com will instil confidence when potential clients are receiving emails from you.
12 – Run Your Own Business
Many people these days are starting their own business. If you enjoy making things in your spare time you can monetise your creations by selling them online. Got a service to offer? Take bookings online.
Provide proof that you can do what you say you can do. Testimonials from previous clients can be shown instantly. Examples of your work can be seen at the touch of a button.
So, should you buy a website?
The question you should be asking yourself is “Why shouldn’t you have a website?”